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Guide was produced to educate and facilitate office worker empowerment. For Dummies used FSC approved paper sources and vegetable ink to produce the guide, which effectively formed the ‘call to action’ for the campaign. A further five dual-branded versions were produced featuring Avery trade partners who wished to use the guide as a gift with purchase to drive environmentally responsible purchases during Green Office Week. In addition, an electronic version of the guide was made available for people to download from the official campaign website.