With some models, a firm’s implementation of CSR goes beyond compliance and statutory requirements, which engages in “actions that appear to further global communication theories stakeholders and trends 4th edition pdf social good, beyond the interests of the firm and that which is required by law”. The binary choice between ‘complying’ with the law and ‘going beyond’ the law must be qualified with some nuance.
In many areas such as environmental or labor regulations, employers can choose to comply with the law, to go beyond the law, but they can also choose to not comply with the law, such as when they deliberately ignore gender equality or the mandate to hire disabled workers. There must be a recognition that many so-called ‘hard’ laws are also ‘weak’ laws, weak in the sense that they are poorly enforced, with no or little control or no or few sanctions in case of non-compliance. The aim is to increase long-term profits and shareholder trust through positive public relations and high ethical standards to reduce business and legal risk by taking responsibility for corporate actions. CSR perspective, while critics argue that CSR distracts from businesses’ economic role. CSR has a neutral impact on financial outcomes.
CSR is titled to aid an organization’s mission as well as serve as a guide to what the company represents for its consumers. It is widely accepted that CSR adheres to similar principles, but with no formal act of legislation. Corporate social responsibility has been defined differently by different writers based on what they perceive about the concept. Having learnt from the devastating effects of corporate social irresponsibility, companies are focusing on the impacts of their operations not only on profits but the society and environment at large. Therefore, corporate social responsibility refers to “the ethical principle that an organization should be responsible for how its behaviour might affect society and the environment”. From 1960, “corporate social responsibility” has remained a term used indiscriminately by many to cover legal and moral responsibility more narrowly construed.